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Our vision

At SUCO we dream of a world where joy is our default state.

Since 2016 we have empowered thousands of people and hundreds of organisations to cultivate this state.

Born in Barcelona, connected to the world. Uniting with you!

SUCO – short for the Sunshine Collective – is a community for those who choose to be feeling freely, fully human and filled with joy. At SUCO we choose to focus on how we are the same, rather than our differences in race, color, faith amongst others. Everyone on this planet earth needs the sun in order to thrive, and so this is what unites us as one. We’re a community that welcomes everyone with open arms!

Every human has the right to feel connected and to feel joy. We are here to reclaim these rights.

Love + Freedom + Gratitude = Joy 

Achievements to our journey

Jamie Beron

Jamie, the creator and voice of SUCO, began his research and practice of a new ritual in South Africa back in 2016, to create what would deliver a revolutionary form of wellbeing; active meditation.

“Many people ask me how I landed up dedicating my life to practicing and inspiring joy. The truth is that I was led here by self work. Like so many people I had developed the habit of being disconnected. I found myself disconnected from my purpose, from the people in my life and most of all from my emotions. I found myself living day to day without ever feeling truly alive. This disconnection was making me emotionally, physically and spiritually unwell. I know that I am not the only one who has felt or currently feels like this. Modern living is geared to make us feel this way.

At breaking point. I needed to find myself. I needed to learn how to be free again. It was a thirst for knowledge and connection that took me around the world discovering ancient methodologies, modern technologies, music, rituals, practices, gifted teachers, spiritual masters and ultimately my own unique voice. I took this journey to find myself without ever expecting that it would become my purpose.

I have discovered the art of practicing joy, and now my life’s purpose is to share this gift with others. This journey has profoundly transformed me. I no longer live in fear; instead, I am filled with a deep sense of belonging. I have manage to move from a past of working in a plastics factory, trapped in a cycle of selfish and destructive habits to a life brimming with passion and fulfilment.

Where I once saw life as void of meaning, I now feel deeply connected and at one with the universe. The fear that once gripped me has been replaced with a sense of safety and boundless love. The practices that have brought me this profound transformation are ones I believe can help countless others. My mission is to share these life-changing practices and spread the joy that they hold.”

Our team

Jamie Beron

Founder, Artist, Voice of SUCO

Vladimir Stankovic

Digital business growth expert, Key advisor

Lydia Baggen

Co-Founder, Head of operations, Events producer

Guillem Gallego

Marketing guru, Key advisor

Katarina Ivana Bagić

Content creator and social media specialist, Assistant events producer

Sander Van Dissel

Co-Founder, Mad about kick-starting, Social entrepreneurship

Emiliano Silva

Artist, DJ and music producer